METHOD & MUSE SPIRITS

“The branding should shout premium, but quirky.”

Operating out of Olde Town Arvada, CO, Method & Muse is a start-up distillery founded by a team with diverse scientific backgrounds, creative know-how, and broad palettes of world flavors that they bring to crafted selections of gins and amari.

Word Mapping & Sketching

Their goal to create a brand started with utilizing the idea of juxtaposition, starting with their name. The essence of the brand is to contrast ideas: process & craft, science & whimsy, premium & quirky. Through discovery and exploration, the word cues that stood out to be explored visually were: beaker + lyre, atom + flower, hexagon + botanicals.

Presentations

Various options were presented to the client with each option including a full logo and mark only variation. Is the logo appropriate for the business? Does the logo have utility to work in all sizes? Is the logo different so it can be easily remembered? After asking ourselves this question, we decided to pursue the first option.

Applications

Once the logo was finalized, we proceeded with bottle labels, business collateral, merch & apparel, and barware.